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Zapak forays into the social gaming arena with 6waves

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Zapak forays into the social gaming arena with 6waves

Chennai, August 5, 2010: Zapak.com, India's largest online gaming portal has joined hands with 6waves, the leading international publisher and developer of gaming applications on the Facebook platform. Through this association Zapak will be the marketing and payment partner for their games in India. Zapak will bring all 6waves games to the Indian users including global hits like Mall World with over 5mn users.

Zapak will create a Zapak Social channel on Zapak.com where 6waves' games will be promoted. Currently the payment gateways available for their games only allow users to use international credit cards for transactions. Zapak will integrate all local payment options like credit cards, netbanking, Zapak pins etc. to facilitate item purchases for their games to Indian users.

6waves is amongst the top social games publishers in the world with more than 20 successful games on Facebook. They have over 10mn users who play their games worldwide.
Commenting on the launch of social games, Rohit Sharma, CEO, Zapak Digital Entertainment Ltd. said, "Zapak is synonymous with providing quality world class content to its users. This association marks Zapak's foray into mainstream social gaming post the launch of Zapak application on Facebook. Many of our users visit Facebook frequently and this association with 6waves will offer them with an array of new entertaining and engaging games. We aim to bring world's best social game content for Indian users like we did on Zapak.com."

"International markets have always been a prime focus for 6waves. Working with Zapak, the leading gaming company in India, we aim to bring the best social gaming experience to our Indian users!" Rex Ng, CEO, 6waves.

Users can access the games on http://social.zapak.com/games/

About Zapak Digital Entertainment Limited:
Zapak is India's largest gaming company that addresses the complete value chain for Online Gaming. With currently over 7 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high-speed broadband and High-end PCs. There are 102 gameplexes present in 36 cities all across India to provide the Indian games world-class shared access. There will be about 300 Gameplexes all across the country in a year's time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India's largest retail distribution network with presence in over 5000 retail outlets across 135 cities all across India. Zapak also plans to bring to India some of the world's best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG's with 2 titles to be launched this year. The first title in the series being 'Crazy Kart' in association with Shanda Interactive Entertainment Ltd. was launched in September '08 and "Runescape" in association with Jagex Studios was launched in October '09. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space. Jump Games, India's premier mobile gaming and publishing firm, is also a part of Zapak Digital Entertainment Ltd.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, '08), reaching them across all possible touch points. At the Asia Brand Congress '07 and then again in '08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.

For further information please contact:

Richa Anand
Zapak Digital Entertainment Ltd.
093246 20303 / 9820379152
richa.anand@zapak.co.in

Senthil Manoharan
Hanmer MS & L - Publicis Groupe
95515 44330
senthil.manoharan@hanmermsl.com