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Titan Eye Plus redefines rimless frames with TITAN "TRIM"

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Titan Eye Plus redefines rimless frames with TITAN "TRIM" Mumbai, March 2, 2010: Titan Eye Plus, India's premiere chain of optical stores from the Titan Industries, launches Titan TRIM - a spectacular new collection of rimless frames.

Rimless frames have always been one of the most popular categories of frames, thanks to their seamless and unobtrusive look that suits every age and personality. Now, Titan Eye Plus brings some much needed style to this category of frames with 'TRIM'.

With over 80 styles to choose from, TRIM has something for everyone from the traditional black, brown and gray to the vibrant tones like blue and silver. This collection offers innovative designs from embossed sporty rubber temples and translucent thick temples in juicy red for the trendy look to embellished and elegant split temples for the more classic look.

Commenting on the launch, Mr. Ravi Kant, COO - Eyewear business - Titan Industries Ltd., said, "We are pleased to announce the launch of our new collection of frames 'TRIM', at Titan Eye Plus our chain of world class optical stores. This new collection caters to the modern Indian consumer who sees spectacles as a lifestyle accessory and not just as a necessity. With TRIM, we are offering consumers a quality product that spoils consumers for choice in the evergreen rimless frame category."

Titan Eye Plus is the first optical retail chain that offers free insurance on spectacles, giving modern Indian customers the perfect blend of style, functionality and value for money in eyewear. Each frame comes with a minimum warranty of 6 months.

Titan TRIM frames are priced between Rs. 1,600 - Rs. 3,400 and are available across all Titan Eye Plus stores in the country.

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About Titan Eye +:

Titan Eye +, the third major line of consumer business from Titan Industries Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's prescription eyewear industry.

Titan Eye+ offers wide range of stylish and contemporary eyewear through exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye+ will herald standardization Titan Eye Plus, in sync with Tata's principles of quality and trust, offers international quality standards and practices coupled with various aspects such as transparency in pricing, style and contemporary design in the eyewear segment and new practices in the highly fragmented and undifferentiated Indian optical retail segment.

Currently, Titan Eye Plus has 77 stores functional across 38 cities i.e. Delhi, Gurgaon, Noida, Chandigarh, Jaipur in North; Kolkata, Ranchi, Dhanbad, Bhagalpur, Jamshedpur in the East; Bangalore, Hyderabad, Chennai, Vizag, Vijaywada, Guntur, Calicut, Cochin, Tuticorin and Coimbatore in the South and Mumbai, Ahmedabad, Pune, Nagpur, Kolhapur, Baroda, Indore, Bhopal, Gwalior, Jabalpur in the West of India.

For further information please contact:

Chinmay Shah
Vaishnavi Corporate Communications, Mumbai
022 66568787 (Extn. 8704) | 022 66568704 | 98675 54173 |

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