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Press Release This season Highway On My Plate is all about Addas instead of Dhabbas!READ: 1125 
National, May 24th, 2012:
You've seen them roaming the highways of India, getting a taste of dhaba food and everything else that comes along their way. Now the incorrigible duo Rocky and Mayur are back with yet another exciting series of Highway On My Plate - Addas. This season, they will take you down memory lane, to the center of every student's universe- the canteen, our favourite ADDA!
The taste and smell of delicious canteen food has left an indelible stamp on our memories, and the canteen bhaiyas that soon became family and part of the gang is something that each one of us vividly remembers. Rocky and Mayur are back to giveyou all a whiff of nostalgia as they explore some of the favorite hangouts or addas where students and vellas meet and hangout out to get their daily dose of samosa,pakoda, parathas and gossip! From canteens and dining halls to cafeterias; these addas have fed generations together. The intrepid food junkies promise to takeyou down the memory lane for another good reason â food! Commenting on the new season of Highway On My Plate, anchors Rocky and Mayur said, "In this season we have been able to see India's finest schools and colleges through the eyes of their students, in a way no one has ever brought to you before, and as we cover thirteen of these amazing addas, one thing is for sure the food is worth every penny." Rocky and Mayur's book - Highway On My Plate: The Indian Guide to Roadside Eating, inspired by the food series Highway on my Plate on NDTV Good Times, won Best Celebrity Cook Book at the Gourmand World Cookbook Awards held in Paris recently. So, for season 12 , NDTV Good Times brings Highway On My Plate Addas, tracking the cheeky duo as they uncover the best addas across the country and the food, ingredients and traditions that make them special, in their signature style. Tune-in to NDTV Good Times on Sunday, 27th May at 8 PM, to travel down memory lane with Highway On My Plate â Addas! About NDTV Good Times NDTV Good Times is the flagship channel of NDTV Lifestyle, part of the NDTV Group. Launched in September 2007, NDTV Good Times quickly became India's top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well travelled, cosmopolitan viewers who live in style, adore fashion, are adventurous about food and travel and want more out every moment in life with both back packing and high flying budgets. NDTV Good Times presents world-class, aspirational lifestyle programming that advocates living large - giving its viewers affirmative mantras for how to enjoy food both Highway and Michelin star, find good health through salsa and yoga, fashion on ramps both Indian and global and how to relish Travel and Luxury from both far and near. The lineup of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India. The programming offers fresh, original content while constantly working with new engaging out of the box formats. The channel's presenters each draw in a loyal fan and viewer base who they can even engage through blogs and social networking. NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway On My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the 'Best Fashion & Lifestyle Channel' at the ITA (Indian Television Academy) Awards for the last two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. Content from NDTV Lifestyle is played not only across several ethnic, third party platforms in Africa, Middle East & Europe but also on the mainline lifestyle channels like The Wedding TV in UK. The Channel is present across all major analogue cable markets & all six DTH platforms in India. It is also available on emerging new media platforms (VOD/IPTV) across the country like Big Flix and My Way. For further information contact: Megha Bhatia | + 91 9899820599| megha.b@prpundit.com 760 Udyog Vihar | First Floor | Phase V | Gurgaon - 122016 | India | Phone: +91 124 4229300-7 | www.prpundit.com More Press Releases A STARRY NIGHT OF MARATHI GRANDEUR Hair Style Handbook: Spring Summer 2013 This Women's Day Find the Perfect Eyewear to suit your personality Kingfisher Blue marks its entry into Andhra Pradesh MBE brings in toys from the 'Angry Birds Space' Range Kingfisher Calendar 2013 uses 'Cinemagraph' for the first time in India Rotary E-Club of Bangalore launches Polio Awareness Campaign Your favourite wedding show - 'Band Baajaa Bride with Sabyasachi' is back on NDTV Good Times |
