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The race for the Pantaloons Femina Miss India 2010 title begins!

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The race for the Pantaloons Femina Miss India 2010 title begins!

Mumbai, March 15, 2010: From the large number of entries received across India from the Audition and Call For Entries Round, the Pantaloons Femina Miss India (PFMI) 2010 today showcased beauties who after all the hard work and patience were lucky to make it to the National Shortlist Round in Mumbai. Post the event today, the final lot of contestants who will be a part of the Pantaloons Femina Miss India 2010 journey will be decided.

This year the judges for the National Shortlist Round were Neha Dhupia (Bollywood actress and Femina Miss India Universe 2002), Tanushree Dutta (Bollywood actress and Femina Miss India Universe 2004), Marc Robinson (Fashion Director and Contestant Director, PFMI 2010).These judges were assigned the comprehensive task of evaluating the finest from the spectacular bevy of beauties. The contestants displayed great confidence and attitude which left the judges impressed and made their task of selecting the finalists difficult.

Mr. Marc Robinson, Fashion Director and Contestant Director, PFMI 2010 and undoubtedly, one of India's foremost and most important fashion icons stated, "PFMI in its global avatar and universal reach today undoubtedly and unequivocally offers the best platform to aspiring beauty queens in the glamour, fashion and film industry. The final contestants selected for the main pageant are a privileged lot as in the coming days in the line up to the main pageant they will experience a life time of an opportunity and get to live life Queen Size."

Tanushree Dutta, stated, "I am honoured to be a part of national shortlist round, I just hope that as a judge I am fair, its a huge responsibility because winning the pageant 6years back in 2004 changed my life completely and I am hoping that now I should be an instrument in guiding more girls like me."

Neha Dhupia said, "Miss India is a life changing platform for all the contestants. Even if you are not a winner, you gain an experience and a memory of a lifetime. Winning the crown was one of the most memorable experiences of my life. I am extremely excited to be on the panel of judges this year and I am sure all the beautiful contestants will make our job very tough."

Femina Miss India, India's oldest and most sought after beauty pageants is synonymous with turning dreams into reality. This year, the Pantaloons Femina Miss India 2010 promises to be the journey of a lifetime for those that shall make it through the National Shortlist round to compete at the main pageant. The selected finalists would be put through a grueling yet transformational 40 day training period and thereon compete with one another on the grand finale of the Pantaloons Femina Miss India 2010 pageant being held on the 30th of April, 2010 at NCPA, Mumbai. The show will be aired on SONY Entertainment Television.

The famous Femina Miss India training program, which has changed the lives of many a beautiful faces, has associated with it a panel of experts from a cross section of industries related to fitness, fashion, lifestyle, beauty, grooming and healthcare. This year, the experts on board are Marc Robinson - Fashion Director & Contestant Director, Mickey Mehta - Fitness Expert, Sabira Merchant - Diction Expert, Alicia Raut - Ramp Walk Trainer, Prasad Bidappa - Contestant Advisor, Rukhsana Eisa - Grooming and Etiquette Expert, Dr. Purnima Mahtre - Wellness Expert, Dr. Sandesh Mayekar - Smile Designer, Seema Hingorani - Clinical Psychologist , Dr. Sonal Shah - Pioneer Psychologist India's 1st Women Certified Tricologist and Co founder of Richfeel, Dr Apurva Shah, Jitu Savlani - Fashion Photographer will thoughtfully guide them in various facets which are important for every aspiring 'Miss India' to possess. The training program is being held at Hotel Novotel, Juhu Mumbai, Hospitality Partner.

Pantaloons Femina Miss India 2010 had earlier this year, announced a strategic collaboration with two of India's ace directors Madhur Bhandarkar and Vipul Shah, at Mumbai. These directors will identify, mentor and launch two Miss India finale contestants in their respective upcoming film projects. Industry stalwarts Anupam Kher and Shiamak Davar would be actively involved through their respective academies 'Actor Prepares' and 'Shiamak Davar Institute of Performing Arts' in training contestants in acting and dance respectively.

The brand Femina Miss India has evolved constantly with new initiatives being added each year to make it a more engaging and innovative platform for women. In the past two years, Miss India added the South and East regional pageants to ensure equal participation from these regions. This association with Bollywood is also a one of its kind exemplary effort to work in synergy with the film industry and provide the perfect launch platform for talented individuals.

The Femina Miss India pageant has recognized and nurtured the hidden talent in Sushmita Sen, Aishwarya Rai, Lara Dutta, Priyanka Chopra, Dia Mirza and many others to perfection, and they have brought international fame and recognition to our country by proving their mettle not just on the global platform, but also in the Indian film industry. With the dynamic and holistic training program and expert grooming, Pantaloons Femina Miss India 2010 is all set to launch more stars into the world.

Pantaloons is the title sponsor for Femina Miss India 2010. Other sponsors and partners: Streax - Hair Colouring and Styling Partner and Associate sponsor, Voice of India - Associate sponsor, Collection D'damas with World Gold Council - Crown and Jewellery Partner and Associate sponsor, Kingfisher Airlines - Official Airline Partner, Lavasa - Destination Partner, Novotel Mumbai Juhu Beach - Hospitality Partner, Radio Mirchi 98.3 FM - Radio Partner, Gorgeous Skincare Clinic - Wellness Partner, Richfeel - Hair Care partner, Sony -Television Partner, Himalayan - Natural Mineral Water Partner, Zoom - Reality Series Partner, ApnaCircle.Com - Online Partner, Bhandarkar Entertainment and Blockbuster Movie Entertainers - Our Talent Partners, Actor Prepares - Our Talent Mentor and SDIPA - Guru of Modern Dance.

For further information, log on to http://feminamissindia.indiatimes.com.

About Pantaloons:

With the first store in Gariahat in Calcutta 11 years back to being the largest chain of fashion retail store with 42 stores across 23 cities Pantaloons has come a long way. Not only does Pantaloons has a large presence in Metros like Delhi - 8 stores; Mumbai - 7 stores; Calcutta - 4 stores; Bangalore - 3 stores, Pantaloons has also established a significant presence in non metros like Lucknow, Indore, Mangalore, Bhubaneshwar and Guwahati. Today Pantaloons is a brand synonymous with Fashion. Whether you are gearing up for a outdoor trip or for a formal family gathering, choose from a wide range of brands like John Miller, Lombard, Annabelle, Honey, BARE, Ajile, RIG, UMM, F Factor, Akkriti, Trisha, Rang Manch, Chalk which are available exclusively at Pantaloons. Pantaloons cater to the fashion need of the entire family with a wide range in apparel and fashion accessories for men, women and kids. With a large reach in terms of sheer presence, Pantaloons is taking fashion to newer heights and to a larger customer base.

For further information, please contact:

Vaishnavi Corporate Communications, Mumbai
Jashoda Madhavji | 9987274025 | jashoda.madhavji@vccpl.com
Chinmay Shah | 9867554173 | cshah@vccpl.com