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Press Release

The 11th Kingfisher Premium Corporate 5's Futsal 2011

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The 11th Kingfisher Premium Corporate 5's Futsal 2011 Bengaluru, August 18, 2011: Kingfisher Corporate 5's returns with the 11th edition of the National Corporate Futsal tournament, a five city event commencing from August 20 in Bangalore and concluding at Goa in November. The tournament will be held across - Hyderabad, Bangalore, Delhi, Mumbai and Pune.

Over 250 participants from nearly 60 corporate houses will be seen participating in this fun event. The winning teams from each region will be flown into Goa for the grand finale and the winning team will get an all-expenses paid international holiday.

The finale will be followed by a Celebrity Vs. CEO match in Goa, culminating into a Night of Party!

City wise schedule

City Date Venue
Bengaluru August 20 - 21 SPT Sports Academy, Sarjapur Road
Hyderabad August 27 - 28 St. Johns' Academy, Secunderabad
New Delhi September 10 - 11 Plaza Farms, Chattarpur Farms
Mumbai September 24 - 25 Karnatak Sporting Association, Churchgate
Pune October 1 - 2 Go Sports Academy, Kattar

Teams Participating: Convergys, CISCO, Infosys, Tech Mahindra, DELL India, Accenture, TCS, TESCO, WIPRO, Oracle, Bosch, IBM, Oracle B, Siemens, Samsung, H S B C, Microsoft, Genpact, Cognizant

About Kingfisher Premium:
Kingfisher Premium is a flagship brand from United Breweries Ltd. It is a lifestyle brand associated with fun, style, fashion and sports. Currently available in over 50 countries, the brand has won many international awards for its brew, packaging and advertising. Kingfisher owns the most glamorous property 'Kingfisher Swimsuit Calendar' and is also associated with various Fashion festivals in India as the "Good Times Partner" to the FDCI sponsored Fashion Week in Delhi, India Couture Week, Men's Fashion Week besides Lakme Fashion Week and a host of many other city based fashion weeks. Kingfisher Premium is partner to the Force India Formula 1 Team and is the Good Times Partner to 5 IPL Teams Royal Challengers Bangalore, Rajasthan Royals, Deccan Chargers, Mumbai Indians and Delhi Dare Devils. Kingfisher owns the coveted "The Great Indian October Fest" which is India's biggest music festival. Kingfisher and NDTV brings to millions of households India's leading English lifestyle channel, NDTV Good Times.

Kingfisher's Associations with Sports:

Kingfisher's association with sports started in 1988 with the prestigious Kingfisher Derby, Bangalore; and in later years saw the brand associate with a host of 'Derbies' across the country. In the mid 90s Kingfisher sponsored the Sailing Rally from Bombay to Goa. In 1996 Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle "Ooh La La la Le O" which is today synonymous with the brand Kingfisher. The association with cricket continued with brand ambassadors such as the iconic Indian cricketers Sourav Ganguly & Ajay Jadega in the late 90s & two of the world's best cricketers Andrew Flintoff & Michael Vaughan.

1996 also saw Kingfisher's 1st foray into the world of racing with a sponsorship of the Benetton Formula 1 team. Besides sponsoring the Toyota Formula 1 team, the brand endorsed India's best race drivers Narain Karthikeyan & Karun Chandhok. Kingfisher also gave its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge.

The brand co-owns the Kingfisher East Bengal Football Club which is the 2003 Asean Champions and also 3 times winners of the National Football League. The brand sponsors the Kingfisher Pro-League in Goa, which is the premier league of Goa's top 8 clubs, in addition to this Kingfisher sponsors the Goa state football team & conducts annually the Goa Beach Football Tournament. In addition to this, the brand sponsors another I-League team, Lajong FC, hosts the "Kingfisher Corporate 5s' an annual five a side football event at a national level and sponsors all key events under the auspices of Indian Rugby & Football Union of India. Kingfisher is the Official Refresher to all of India's premier running events, the Mumbai Marathon, the Delhi Half Marathon & the Bangalore World 10k.

For further information, please contact:
Sutapa Chatterjee / Judith George
9741704975 / 8861437034
PR Pundit

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