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Tanishq Launches "Queen of Diamonds"

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Tanishq Launches "Queen of Diamonds" Mumbai, September 18, 2009: Tanishq is all set to mesmerize its customers with exciting prizes and gifts besides offering whole new range of jewellery designs that are distinct and fascinating. Keeping alive the festive spirit, Tanishq today launched "Queen of Diamonds", an initiative taken to make a memorable shopping experience to all their customers. Mr. C.K. Venkatraman, COO - Tanishq unveiled the mega prize of the contest, exclusive Tanishq diamond jewellery set worth Rs. 25 lakhs.

Starting nationally from September 18th 2009, the contest will provide consumers a rewarding shopping experience by extending an opportunity to win exquisite diamond jewellery along with assured gifts on purchase from Tanishq. The grand contest is specially created to incite the customers with the ecstatic joy of shopping and double the festival fever.

The entry to this contest is easily made available on purchase of jewellery worth Rs 15,000/- or more at Tanishq, which entitles the customer to participate in the contest. The mega winner of the contest to be rewarded with an exclusive and precious diamond Jewellery set worth Rs. 25 lakhs, exclusively designed by Tanishq. In addition to the bumper prize, there are also prizes worth Rs. 4 lakhs at region level and 28 nos. of prizes each at all Tanishq Boutiques varying from Rs. 5,000 to Rs. 1 lakh on a weekly basis. That's a total of Rs. 4 crore worth of diamond Jewellery as prizes!

Launching the special contest, Mr. C. K. Venkatraman, COO, Tanishq said, "Tanishq has a long standing commitment to its consumers. It has always been our constant endeavor to work towards not only innovating and enhancing our product quality but also engaging with our customers on various festive occasions. We had introduced festive promotions during other occasions and festivals and now this Diwali nationwide contest is our latest consumer promotion for the festive season. We are extremely delighted and confident that this contest will surely provide the customers with an exciting and remarkable shopping experience and will receive a positive response from our customers across the country."

Tanishq plans extensive print and electronic promotions also. These promotions have been introduced with the objective to drive sales during the festival season. This promotion has been designed with a difference and is focused to reach the masses. The company is looking forward to the festive season.

About Tanishq:
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.

Tanishq, India's only national jeweler offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 117 exclusive boutiques in 78 cities, making it India's first and largest jewellery retail store chain.

For further information, please contact:
Chinmay Shah
Vaishnavi Corporate Communications
Cell: 9867554173

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