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SAHARA ONE CLOSES IN ON IMAGINE TV

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National, April 5th, 2012: Sahara One, the promising family entertainment channel, is back with a bang in TV wars. With an impressive reach of 52 million viewers and 53 GRP this week, Sahara One is now in the same bracket as Imagine TV which is at 54 GRP. The channel achieved maximum growth among Hindi GECs during this week with gains primarily coming from Prime time shows & movies.

Along with its flagship show 'Jai Jai Jai Bajrangbali' the social dramas 'Piya Ka Ghar Pyaara Lage' and 'Tujh Sang Preet Lagai Sajnaa' too have fetched Sahara One an incremental TRP's that eventually catapulted the channel ahead in the number game. Sahara One's "Piya Ka Ghar Pyaara Lage" is ahead of "Kuch toh Log Kahenge" on Sony, 'Dwarkadhish Bhagwan Shree Krishna' on Imagine and I Luv My India on SAB in the 8 p.m time slot. Continuing the upward trend for the past two weeks "Jai Jai Jai Bajrang Bali" stays ahead of "Dekha Ek Khawab" on Sony yet again while surpassing Amrit Manthan on Life OK and Preeto on Imagine TV. Even the repeat telecast of its horror show Vikram Bhatt's Horror Nights at 7.30 p.m is ahead of Movers and Shakers on SAB and Dwarkadheesh Bhagwan Shree Krishna on Imagine in the same time slot.

Along with the incremental GRPs in week 13, Sahara One has also reached 52 million viewers - a figure achieved by the channel for the first time. For the record, Sahara One had touched the 52 GRP mark (52.8 GRPs) for the week ended February 25 (C&S 4+, HSM, TAM) after a gap of over three years, reaching out to 51.1 million viewers in Week 8.

Says an elated Shri Suresh Mishra, Asst Director Worker -Sahara One Media and Entertainment Ltd, "It is certainly a very exciting run for the channel. Our strategy of providing something to everyone in the family has worked very well and helped us to catapult to 53 GRPs. We will continue to offer innovative and differentiated content to our viewers across HSM & strengthen our reach further to newer audiences across markets."

Sahara One's complete entertainment bouquet of shows targeted towards the entire family has appealed to more & more household across HSM. With every new launch the base of loyal audience has been improving & steadily increasing its hold in the general entertainment genre.

For further information, please contact:

Ashish Mishra | + 91 9899229479 | ashish.m@prpundit.com
760 Udyog Vihar | First Floor | Phase V | Gurgaon - 122016 | India | Phone: +91 124 4229300-7 | www.prpundit.com