Radio Mirchi tackles petrol price hike!
Mumbai, May 26th, 2012: The continuous price hike in petrol has left everyone in a fix! Battling the incessantly rising cost of living is not an easy task. Radio Mirchi 98.3 FM, Mumbai's hottest radio station is here to give yet another mirchidaar solution to the common Mumbaikar's problem. In a unique initiative Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute.
Radio Mirchi invited listeners to give a vent to their angst in a enjoyable and memorable way. RJ Jeeturaaj asked Mirchi fans to compose fun, peppy poems on the constant increase of fuel prices on 'Hi Mumbai'. Many interesting entries poured in as the listeners talked about the topical issue and channelized their creativity through some truly outstanding limericks. Hemal Shah from Chembur who composed a commendable rhyme walked away with the coveted prize.
On popular evening show 'Sunset Samosa', RJs Suren & Meera ran a musical contest where listeners had to sing and complete songs they had created on a cycle. The RJs announced Ankita Isor from Panvel as the worthy winner of the bicycle.
The innovative initiative by Mirchi registered huge participation from the listeners as they spoke about the troubling state of affairs caused by the ever rising price hike on the airwaves.
Tune into Radio Mirchi 98.3 FM, the hottest stop for entertainment, music and fun!
About Radio Mirchi:
Entertainment Network India Limited (ENIL), India's leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards.
Radio Mirchi's continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi makes its international foray with the launch of the brand in the UAE. From 1st Feb, 2012, Radio Mirchi will be heard in Dubai, Abu Dhabi and Al Ain and will the first Indian radio brand to go international.
For further information contact:
Saheli Mukhopadhyay / Harsh Kankeshwar
9920733238 / 9920775032
email@example.com / firstname.lastname@example.org
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