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One Spectacle Frame, Three Looks! - Titan Eye Plus SWITCHERS

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One Spectacle Frame, Three Looks! - Titan Eye Plus SWITCHERS Mumbai, September 07, 2009: Titan Eye Plus, India's leading chain of world-class optical stores from Titan Industries Ltd, launches Switchers - a range of optical frames that gives you three looks for the price of just one spectacle frame!

Titan Eye Plus has always sought to offer consumers the most innovative and differentiated products in the optical industry and Switchers is the latest collection to be launched with that in mind. Initially launched with just two models as part of the fun & funky Vybes collection, the concept of changeable temples proved to be so popular with consumers that Titan Eye Plus has decided to launch a more comprehensive collection with the same concept.

Each Switchers frame from Titan Eye Plus comes with a set of 3 different temples, giving the consumer the choice to change his or her look to suit every mood or occasion. Available in full rim, semi rimmed and rimless options with temples in a combination of trendy colors, the collection is sure to appeal to the modern Indian who straddles the world of work and leisure with equal ease.

The new Switchers frames, priced between Rs. 3,200 - Rs.3,500 are now available across all Titan Eye Plus outlets.

About Titan Eye Plus:

Titan Eye Plus, the third major line of consumer business from Titan Industries Ltd, ventured into the eyewear segment in March 2007. The move was an initiative to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India's prescription eyewear industry.

Titan Eye Plus offers wide range of stylish and contemporary eyewear through exclusive optical stores across the country. Benchmarked against the best in the world, Titan Eye Plus will herald standardization Titan Eye Plus, in sync with Tata's principles of quality and trust, offers international quality standards and practices coupled with various aspects such as transparency in pricing, style and contemporary design in the eyewear segment and new practices in the highly fragmented and undifferentiated Indian optical retail segment.

Currently, Titan Eye Plus has over 70 stores functional across 39 cities i.e. Delhi, Gurgaon, Noida, Chandigarh, Jaipur in North; Kolkata, Ranchi, Dhanbad, Bhagalpur, Jamshedpur, Cuttack in the East; Bangalore, Hyderabad, Chennai, Vizag, Vijayawada, Guntur, Calicut, Cochin, Tuticorin, Mangalore, Hosur and Coimbatore in the South and Mumbai, Ahmedabad, Pune, Nagpur, Kohlapur, Baroda, Surat, Bhopal, Gwalior, Raipur, Bhilai and Jabalpur in the West of India.

For further information, please contact:
Chinmay Shah
Vaishnavi Corporate Communications, Mumbai
Landline: 022 66568787 (Extn. 8704) / Direct: 022 66568704
Hand phone: 98675 54173
Email: cshah@vccpl.com / chin80@gmail.com

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