NDTV-Nirmal Lifestyle launches MARKS FOR SPORTS Year 2
Mumbai, July 14th, 2012: After the grand success of the first year, NDTV and Nirmal Lifestyle today launched the second year of the "Fit India Movement", an initiative that aims at changing the way India thinks about fitness and inspires us to become a healthier nation. This year the Campaign sparks a movement that would further encourage people across the country to commit to a healthier and fitter lifestyle.
To launch the initiative, Campaign Ambassador, Ranbir Kapoor joined Dr Prannoy Roy, Executive Co-Chairperson, NDTV and Mr Dharmesh Jain, Chairman & MD, Nirmal Lifestyle along with Mr Ajay Maken, Union Minister of Youth Affairs & Sports in Mumbai. Also present at the launch were India's tennis stars Sania Mirza and Mahesh Bhupati, ace cricketer Virendra Sehwag, Ex-football captain of the Indian team and Indian football legend Baichung Bhutia, Bollywood actor & fitness expert Bipasha Basu. Lending their support too for the cause were actor & producer Dia Mirza, and Milind Soman, actor and the Limca Record Holder for Marathons, among others.
Talking about the second year of the campaign, Campaign Ambassador Ranbir Kapoor said, "I believe fitness is not only about playing sports and being active, but it's also equally important to eat healthy. I am always actively involved in sports, be it cricket or football."
Speaking at the event, Dr Prannoy Roy, Executive Co-Chairperson, NDTV, said, ". If you are fit in your mind, you will be fit in your body; if you are fit you are a better human being. I hail from a family of boxers and since my childhood, I have been as involved in sports and outdoor activities as I was in studies"
As part of the Campaign, NDTV-Nirmal Lifestyle has launched The Fittest City Contest across the 6 cities of Mumbai, Delhi, Hyderabad, Bangalore, Chandigarh and Kolkata to spread the fitness message. The contest would judge the participating cities on various parameters such as physical camps, surveys on health habits, government statistics, testing of fitness levels of children across schools, marathons, other sporting events as well as online campaigns, as these cities compete for marks for the 'Fittest City'
Each city will have a fitness or sporting personality as their City Ambassador, who will help in spreading awareness about fitness and the importance of a leading a healthy lifestyle. Fitness junkie Bipasha Basu for Mumbai, noted cricketer Virender Sehwag for Delhi, India's Tennis star Sania Mirza for Hyderabad, ace Football player Baichung Bhutia supporting Kolkata, Tennis Champion Mahesh Bhupati for Bangalore and Olympic bronze medalist boxer Vijender Singh for Chandigarh will be playing pivotal roles in educating everyone. These City Ambassadors will not only share their fitness mantras, but will also motivate everyone to support the Campaign and make it a success.
According to Mr Dharmesh Jain, Chairman & MD of Nirmal Lifestyle, "Fitness is an integral part of our lives. The Marks for Sports Campaign along with the Fit India Movement encourage us to be fitter and healthier. I hope this is an annual feature. We aim to encourage people to reach their fitness thresholds."
Marks For Sports was launched in March 2011 with the core belief that if schools, and more importantly different boards of education, include Sports as a part of the main curriculum, then parents, as well as children, will devote more time to sports.
Tune into NDTV for more information on the Campaign and activities planned in your city.
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers. 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching both news and lifestyle channels; NDTV 24x7 is a clear leader in the English news segment; NDTV Profit, a 24-hour business plus channel, is India's number one business news channel; NDTV India is amongst the country's leading Hindi news channels; while NDTV Good Time straddles issues from health and holistic healing to fashion and food. NDTV is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation's biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals. NDTV has received many accolades for pioneering causes and for taking a leading role in Corporate Social Responsibility. For more information visit www.ndtv.com
About Nirmal Lifestyle
Nirmal Lifestyle is a leading real estate company in India based in Mumbai, where it has been instrumental in developing Mulund as a preferred suburb of the city through its integrated development plan for the suburb, that includes developing retail spaces, residential apartments, office spaces and luxury hotels. The company has an exclusive alliance with US Open (USTA) and Discovery to bring to India world class sporting facilities of international standards. It will also enter into alliances with four more global sports federations in the next three months, which will enable the company to develop sports infrastructure and facilities. It also plans to bring global sports events to India through its exclusive partnership with these federations.
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Hetal Shah/Shaili Jani
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