Maruti Suzuki India launches its FIRST Automatic Variant in the A2 segment with A-star automatic
August 17, 2010: Maruti Suzuki is all set to introduce the automatic variant of its most fuel efficient car A-star. Already setting the standards with its best in class fuel efficiency since 2008, the automatic variant of A-star is poised to power through Indian roads and create a new benchmark for automatic hatchbacks in India. With the automatic version of the car, Maruti wants to cater to the growing number of medium to large city customers looking for automatic hatchbacks, which are limited in number at present.
The A-star automatic customer will be able to enjoy an enhanced 360 degree driving experience. The 4-speed Automatic Transmission will help drivers glide effortlessly through city traffic, without gear shifts and also superior fuel efficiency of 17 km/litre. The A-star automatic comes equipped with host of features like Advanced 998 CC K-Series Engine, Superb Mileage, Class-Defining Pick-Up, Sporty looks, Aerodynamics Styling, ABS and Height-Adjustable Driver's Seat. The car comes with advanced A-shift technology and is priced very competitively, to suit the customer pocket.
Announcing the launch of Maruti A-star automatic, Maruti Suzuki India Chief General Manager- Marketing Shashank Srivastava said "We see a growing market for automatic transmission cars in India, as traffic congestion is increasing day by day resulting in driver fatigue. Moreover, automatic transmission is known to have the advantage of lower risk of wear and tear of the car in the long run. Through this new variant, our consumers will be given the perfect opportunity to enjoy both fuel-efficiency and a clutch free drive experience."
He further added that "A-Star is a trendy car for the new age generation and we are confident that it will capture the imagination of today's generation and provide them with an enhanced driving experience, at a far more competitive price, backed by superior technology and more features. A-star automatic offers everything any discerning Indian car buyer could want in a hatchback at a price point that represents uncontestable value for money".
In sync with the A-star positioning of Stop@nothing, Maruti Suzuki has also developed a unique ad-campaign for the brand. The creative revolves around the power of self belief for the new generation of Indians that believe in no limits. Conceived by M/s Capital advertising and produced by Little Lambs production the campaign will be running at very high decibels across major satellite channels, print, web, outdoor and other below the line activations.
A-star automatic also offers choice of personalisation through a special accessory pack (wrapping) that will provide discerning customers a 'sporty feel', and provide them with an opportunity to customise the car to reflect their attitude. Maruti A-star automatic transmission will be available in 9 electrifying colors and will be priced at Rs. 4.35 Lakhs (Non-Metallic) ex showroom Delhi.
The 4-speed automatic transmission makes the city drive much easier. A slick shift allows easy down-shift and effortless up-shift to ensure a smooth and sporty drive. The instrument cluster incorporates an electronic display to highlight the engaged gear. A cluster of computer controlled sensors constantly manage the throttle input and optimize the engine response accordingly, thus requiring no changing of gears. The overdrive mode in the Automatic Transmission provides additional power on the tap, whenever needed.
A-star's trendy fresh and youthful design exudes vibrancy that gives it an attitude that matches the spirit of young India. The aero theme design has been superbly blended into the exterior as well as interior. It's sporty stance, high ground clearance, widest track and low centre of gravity provides perfect control even on greater speeds. The technology marvel K-series engine in its heart makes it really zippy and peppy complementing the unstoppable persona of youth. The rally style tachometer, crimson illumination, sporty and comfortable seats add to the adrenalin flowing in the driver's body.
A-star's ultra advanced safety system makes the drive virtually risk free without compromising on class leading performance. The car comes with unique TECT (Total effective control technology) design structure to keep the passengers safe and the assurance of ABS it becomes one of the safest cars in category.
The Trendy and fresh design complimented with stylish looks makes it the true urban car. The massive front grill and flared wheel arches and the cockpit style interior makes it a true companion of the new age Indian. Aerodynamic stance seamlessly imbibing strong shoulder lines and side body lines gives it the vivacity desired by the urban youth.
The A-star is Suzuki's fifth World Strategic Model, launched in November 2008. Produced at company's Manesar plant, it has been indigenization to about 95 per cent. Built on a brand new platform, the A-star is an excellent city car with best in class turning radius, power, flat torque (minimum gearshifts) and performance. Powered by the new, state-of-the-art, light weight, 998cc K10B petrol engine, A-star is provides class defining fuel-efficiency with a mileage of 19 kilometers per litre, as tested by ARAI, Pune, country's premier automotive research agency. A-star is truly a green car and meets the European ELV norms, which implies that 85 per cent of the car is recyclable. In addition, it is free from hazardous materials like Lead, Cadmium, Mercury and Chromium.
Loaded with unstoppable attitude, the car reflects its unbeatable spirit with accolades that it has bagged in recent times. These include - Top customer satisfaction study by TNS; Most fuel efficient car in the world, global green challenge marathon, New Zealand; Autocar small car of the year 2009; Zigwheels car of the year award 2009; Technology of the year 2009 - KB10 engine; The 2nd most environmental friendly car of the world by Verklehrsclub Deutshland, Germany; Topgear small car of the year 2009 and Overdrive.
About Maruti Suzuki
Maruti Suzuki India Limited (MSIL, formerly Maruti Udyog Limited), a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for about 50 per cent of the domestic car market. The company has a portfolio of 13 brands and over 150 variants across Maruti 800, Omni, international brands Alto, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire and the newest entrant Eeco.
The Government of Japan has honoured Maruti Suzuki with the METI Award for promotion of Japanese brand in India. Maruti Suzuki is one of the six companies, as also one among two outside Japan, to have received this prestigious award.
For Further information, please contact:
Parul Suri / Pallavi Mahajan
9958523720 / 9899973280
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