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L'Oreal Professionnel launches X-TENSO MOISTURIST

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L'Oreal Professionnel launches X-TENSO MOISTURIST One of biggest concerns that consumers face with straightening is that it damages the hair condition leaving hair looking dry, flat and lifeless! Responding to this need at the forefront of technology, L'Oreal Professionnel launches X-tenso Moisturist, a breakthrough in hair straightening technology! The perfect combination of two worlds - Straightening & Treatment.

With X-tenso Moisturist your hairstylist can now offer you two amazing new services: Shine-bond Rebonding service & Shine-straight straightening service that give you perfect straight results, mirror-like shine and long-lasting protection.

The Shine-bond rebonding service gives you ultra straight, shiny hair that includes the unique treatment developed specifically for straightened hair: X-tenso Moisturist Masque.

The Shine-straight straightening service is a quicker service that gives you a naturally straight look.

The force behind the Shine-bond rebonding service & Shine-straight straightening service, X-tenso Moisturist Range contains the X-tenso Moisturist straightening cream - very resistant & natural resistant variants, neutraliser and X-tenso Moisturist Masque. Created specifically for India, the X-tenso Moisturist Masque is enriched with nutritive oils & ceramides that instantly detangle & smoothen hair, adding shine and making hair soft & supple.

X-tenso Moisturist features a hybrid technology called Nutri-Cationic technology for intensive care & conditioning during straightening. This works by specifically targeting the weakened areas of the hair. Also emollients and softening agents boost the hair's condition and shine. This is how X-tenso Moisturist delivers the ultimate performance on both the degree of straightness and hair condition.

The rebonding/straightening process does not end at the salon. Proper maintenance of straightened hair needs an effective homecare regimen. The X-tenso Moisturist Masque 200ml is the perfect partner for straightened hair. It keeps your hair looking beautifully straight and shiny long after the straightening is done!

So what are you waiting for? Let your L'Oreal Professionnel hair stylist give you beautifully straight, shiny hair... like never before!

About L'Oreal Professionnel

Since 1997, L'Oreal Professionnel has been pioneering the development of the Indian hairdressing industry. Professional hairdressing products, training and business development services form the core of this business. The Professionnel division also provides creative inspiration for the hairdressers and sets hair fashion trends that suit the Indian Women.

L'Oreal Professionnel Products and services are available at fine salons trained by L'Oreal Professionnel. It offers a range of texture, hair care and hair colour products used by professional hairdressers and retailed to consumers exclusively through salons.

For further information please contact Nancy Joseph at njoseph@in.loreal.com

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