L'Oreal Professionnel Launches Hairmix - Styling created for Indian Hair
Bangalore, December 15, 2009: L'Oreal Professionnel,the leading partner of the world's greatest hairstylists, understands Indian hair types and from time-to-time brings to its Indian platform, products that are created to cater to the needs of the Indian market.
This December 2009, L'Oreal Professionnel introduces Hairmix, the first and only styling range that responds to the specific needs of Indian hair - Thick, dry and rebellious hair.
In general Indian hair is thicker, much dryer and rebellious than Caucasian hair. Hence making it difficult to comb and lacking shine. This also explains the 3 main needs of Indian hair - control, shine and hydration.
The research labs of L'Oreal have developed the hair mix range of products with textures and ingredients that have been adapted to the needs of Indian consumers. These textures are rich enough to hydrate and monitor the hair, without being too heavy. These products have been designed to target the specific properties of Indian hair
Formulated with natural ingredients and essential oils to nourish and smoothen thirsty, rebellious thick hair, hairmix leaves your hair smooth, silky, defined and controlled.
The hairmix range has 4 products -
Spiral Splendour: nutri-smoothing cream for dry hair
Nourishes and defines dry, curly hair by providing softness and anti-frizz effect. Provides suppleness without weighing down the hair.
Supreme Smooth: nutri-smoothing cream for dry hair
Provides nutrition, shine to control the hair, tames frizz and offers a smooth effect. Protects the hair from the heat of blow dryers or straightening irons.
Sublime Shine: anti-frizz serum for dry hair
Nourishes and tames the hair for a perfect finish and controlled frizz. The hair is supple and shiny. Can be used on all hair types.
Fab Finish: Soft anti-frizz spray
Provides anti-frizz and anti-humidity effect, leaving the hair soft and supple with fabulous shine
About L'Oreal Professionnel
Since 1997, L'Oreal Professionnel has been pioneering the development of the Indian hairdressing industry. Professional hairdressing products, training and business development services form the core of this business. The Professionnel division also provides creative inspiration for the hairdressers and sets hair fashion trends that suit the Indian Women.
L'Oreal Professionnel Products and services are available at fine salons trained by L'Oreal Professionnel. It offers a range of haircare and hair colour products used by professional hairdressers and retailed to consumers exclusively through salons.
For further information please contact:
ActiMedia Private Limited
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