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Press Release

Fever 104 FM's 11 Junior Daredevils reload the excitement of the Indian Premier League this season

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Fever 104 FM's 11 Junior Daredevils reload the excitement of the Indian Premier League this season New Delhi, March 22, 2010: Fever 104 FM yet again comes with an innovative way to cheer and lend support to its home team Delhi Daredevils for the ongoing Indian Premier League.

Fever 104 FM has always believed in striking a unique note to promote and encourage our home team Delhi Daredevils and this time it was by way of young enthusiastic children cheering their cricketing heroes! As a part of the Junior Daredevils activity, Fever 104 FM invited 11 ardent fans and listeners from the age group of 7-11 and gave them an opportunity to escort the Delhi Daredevils team to the ground at each of the Delhi Daredevil home matches. Delhi Daredevils - Virender Sehwag, Amit Mishra, Gautam Gambhir, Dirk Nannes, Mithun Manhas, Pradeep Sangwan and Rajat Bhatia, Dilshan Tilakaratne, Farneez Maharoof, David Warner, Karthik and Abraham de Villiers were greeted by Junior Daredevils.

With the initiative of Fever 104 FM, these 11 young daredevils cheered the team and the team was delighted to witness that they have fans across age groups who pray for their success and are looking forward to see them playing and winning the league. The young and lucky junior daredevils got a unique chance and a never before experience to meet the Delhi Daredevil team and to walk them to the cricket field for the match.

Elated Anshu, mother of the 10 year old Saransh Mahendro, Junior Daredevil said " Seeing my child become a Junior Daredevil was a thrilling experience for me and my family and I am very thankful to Fever 104FM to help bring a smile on my sons face! For common people like us, it's a dream come true and watching the Delhi Dardevil team play live was indeed a great inspiration for my son, who wants to become a cricketer once he grows."

Mr. Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, proudly adds, "The Junior Daredevil hunt has always been a well received initiative by our listeners in Delhi. It was a pleasure for us to host the 11 lucky Junior Daredevils in the presence of the Delhi Daredevils team. Fever 104 FM has been successful to give the Daredevils a never before experience and with this activity we have successfully involved the young cricket fans by giving them a thrilling cricketing experience!" We all look forward to a great season of cricket from the Delhi Daredevils and are confident ki Dilliwaale Cup Zaroor Laayenge.

About Fever 104 FM:

Fever 104 FM (radio operated by HT Media Ltd.) is available in Delhi (since October '06), Mumbai (since January '07), Bangalore (since March '07) and Kolkata (January '08) with a vibrant, youthful, creative and interactive programming, that just lets the music play! HT Music & Entertainment Company Ltd's association with Virgin brings global strengths and expertise in radio markets across the world including Bangkok, South Africa, Paris and Malaysia. With the best quality and most quantity of music on-air, constantly playing only the top contemporary hits Fever 104 FM is synonymous with less talk, more music.

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