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Fashionable with a Cause - Being Human launched across Splash stores

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Fashionable with a Cause - Being Human launched across Splash stores

Dubai, June 21st, 2012: Charity, cause awareness and fashion all came together; as Being Human, a brand owned by Salman Khan, was launched across Splash stores, in UAE and will be available across Splash store in India soon. The brand which supports Being Human: The Salman Khan Foundation was unveiled in Dubai in a press conference held at The Address, Dubai Mall that was attended by Salman Khan along with the Being Human team and Raza Beig, CEO Splash & ICONIC.

Being Human was launched in 2007, when Salman Khan envisioned a concept that would support the underprivileged. The Foundation has a unique model wherein it is a lifestyle brand at the front-end and a registered charitable trust at the back-end, all royalties from the lifestyle brand go to support the twin causes of Education and Healthcare for the needy. Salman's passion, love and dedication for the brand ensures that he not only wears the product, but also signs off every style, which guarantees his connection with the customer and the product.

Speaking at the press conference, Salman Khan said, "We have had an overwhelming number of requests from the UAE asking us to launch Being Human clothing here. I am delighted that Splash and ICONIC will now make Being Human clothing available across the region. All fashion labels are about looking good, Being Human is also about doing good."

Talking at the press conference, Raza Beig, CEO, Splash & ICONIC, said, "Salman is a true cinematic and cultural icon who is loved equally for his movies and philanthropy. Being Human is an integral part of Salman's life as he is personally involved in building the brand and extending it to a collection that is hip, cool and funky â and one where the message stands out loud and clear. In Salman's own words, wearing Being Human means you "look good, do good" because you help people by the simple act of slipping on your clothes every day."

"The fundamentals of Being Human are very similar to those of Splash â affordable yet making a style statement, with the addition of a clothing line with a conscience. With the brand being available in key markets across UAE and India, we have strived to make Being Human reach the masses so that the cause is widely popularized. With our reach in terms of number of stores, we are giving every consumer an opportunity to be a part of the Being Human Foundation," he further added.

As part of the launch, Salman also visited the Splash store in Mall of the Emirates and ICONIC in Deira City Centre to meet and interact with his fans where he received a warm welcome from the people of Dubai.

Raza Beig, also went ahead to thank Manish Mandhana, Managing Director, Mandhana Industries for introducing Being Human to the brand and actively promoting the launch.

The line-up will offer 29 options in t-shirts for men while carrying the signature Being Human tagline which is the core and the underlying principle. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.

So all you fashion-savvy people, rush to your nearest store and get ready to rock the collection and support a cause while having fun with fashion!

Lama Tours was the official travel partner for the brand's launch in Dubai.

About Splash:

Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 150 stores and 50 brand stores across 11 countries. With an eye for the latest global trends and reflecting an everyday attitude, Splash's âFashion 365' binds together a collection that creates a definite style statement.

Scaling new heights, Splash has taken a step forward into the world of fashion by realigning its product offering to meet the ever-changing lifestyle demands of its customer and re-instating their trust in the brand. Showcasing popular collections for men, women and teens, Splash has revamped its existing product portfolio and introduced a uni-brand concept across its stores. Offering and creating a unique shopping environment, this concept will give customers the ease of browsing through various collections, all under the brand name Splash but divided into categories like Splash Youth, Splash Woman, Splash Accessories, Splash Smart, Splash DNM and so forth.

As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved. The Splash Calendar and Splash Fashion Shows are by far the most popular annual and bi-annual events in the brand's portfolio of events.

Splash has received several significant industry accolades that include being awarded the recent that include being awarded the "Superbrand" status 2012 which is thrice in a row for the brand. Also listed in Forbes Arabia's "Top 40 Arab Brands" list, Splash has also been awarded first runner at the Grazia Style Awards 2010, as âBest place to Spend AED 500'. A winner of several marketing awards of great significance, Splash has recently won the Most Admired Marketing Campaign at the Retail ME Awards 2011 along with the Most Admired Retailer award.

In India, Splash is present in Delhi, Bangalore, Chennai, Hyderabad and Pune.

For more details visit Splash's website www.splashfashions.com

For further information, please contact:

Anamika Pandey /Sutapa Chaterjee
PR Pundit
080-41510071-3
sutapa.c@prpundit.com

Shikha S. Mazumdar
Landmark Group India
9008988551
shikha.mazumdar@lifestylestores.com