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Press Release

Kingfisher Blue presents India's first 'Superbike Festival'

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Kingfisher Blue presents India's first 'Superbike Festival' Pune/ Mumbai, April 27th, 2012: Kingfisher Blue a Premium beer brand from the house of United Breweries Limited presents the first 'Superbike Festival' in India. Kingfisher Blue has always created platforms for like-minded adventure enthusiasts to get together to live and experience thrilling outdoor adventure activities like bike expeditions, mountain biking, rafting etc. Under the banner of Kingfisher Blue Mile, Kingfisher Blue has given an opportunity to biking enthusiasts to unleash the adventure in them at avenues like the Delhi to Leh Himalayan expedition.

Kingfisher Blue brings India's first Superbike Festival this weekend (April 28th and 29th) at the Amanora Town Centre; the two day festival will be a show of strength and talent of bikers across India. Promising to be a biker's haven, the festival will be a weekend destination with a host of competitions like - Loudest Motorcycle Award, Best Accessories Bike, Best Motorcycle Award and entertainment options such as performances by DJ's like Abhishek Mantri and Ma Faiza and bands like Point Blank, Voodoo window, Livewire and Traven Hymn entertaining audiences while Hrishikesh, India's first superbike stunter will enthrall the crowd with some breath taking stunts.

Apart from these, the Festival will also feature stalls on bike accessories and riding gear, Body painting, Tattoo studio and Photo studio making it a one stop biking nirvana for the weekend.

To participate log on to - www.indiasuperbikefestival.co.in
For tickets contact - Sahil Bhandari @ 07709999980

About Kingfisher Blue:

Launched in 2008, Kingfisher Blue is a premium beer from the house of UBL. With its unique differentiated taste, contemporary packaging and youthful imagery, the brand broke new ground amongst youth of the country.

Targeted at the adventurous, bold and sporty youth, the brand clearly stands out as the beer with loads of attitude. It is strategically positioned as the beer for the young beer drinkers who seek adventure, thrill and escape from the normal, mundane routine of everyday life.

The positioning today has helped the brand create a unique niche for itself in the cluttered beer market, while its invigorating taste, clean mellow texture and sparkling golden color got consumers hooked from the first sip! Today Kingfisher BLUE has been made available in all metros and has made significant inroads in other important centers.


For further information contact:

Souvik Chakraborty | + 91 9886312419 | souvik.c@prpundit.com
H.M. Geneva House, Unit No. 201, 2nd Floor, No. 14| Cunningham Road |Bangalore - 560052 | India | Phone: +91 80 4151 0071-72 | www.prpundit.com

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