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Go behind the scenes of F1 2010 with the first developer diary video revealing in-game race action

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Go behind the scenes of F1 2010  with the first developer diary video revealing in-game race action Chennai, September 6, 2010: FORMULA ONE fans can see F1 2010 in action in a new developer diary released by Codemasters. The video takes gamers behind the scenes of the production of the next generation of high-definition FORMULA ONE games and showcases in-game footage that explores the features that will power the most authentic FORMULA ONE race experience yet. F1 2010 is coming this September for the Xbox 360 video game and entertainment system from Microsoft, PlayStation3 computer entertainment system and PC Games For Windows.

In the first of a series of developer diaries, Senior Producer Paul Jeal and Chief Game Designer Stephen Hood are joined by FORMULA ONE driver Anthony Davidson, Technical Consultant on F1 2010. Focussing on the determination of the team at Codemasters Studios Birmingham to deliver the most authentic FORMULA ONE game yet, the video demonstrates key features including pit stops, vehicle handling and the most advanced dynamic weather system to ever feature in a racing game. The developer diary also shows how Anthony Davidson, BRAWN GP's 2009 test and reserve driver, has become embedded in the team to ensure F1 2010 gives gamers the ultimate FORMULA ONE racing experience.

F1 2010 is the official game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHI and will include all of the official teams, drivers and circuits set to feature in the most exciting season to date. F1 2010 will challenge players to take on four FIA FORMULA ONE DRIVERS WORLD CHAMPIONS - Jenson Button, Michael Schumacher, Fernando Alonso and Lewis Hamilton - in a range of game modes, from quick-fire races to full Grand Prix weekends. Players will race wheel-to-wheel at iconic tracks including Spa, Monza, Silverstone and Monaco or, for the first time, take on high-definition recreations of the stunning Singapore night race and the dramatic Yas Marina circuit in Abu Dhabi.

Produced at Codemasters Studios Birmingham, F1 2010 has been developed on the EGO Game Technology Platform, an evolution of the engine that powered the critically acclaimed, million-plus selling Colin McRae: DiRT 2 and Race Driver: GRID. The award-winning, under-the hood tech has been tuned to recreate the unique aerodynamics and handling of 200MPH+ FORMULA ONE cars for players to feel the thrill of competing at the pinnacle of motorsport.

FORMULA ONE fans can view the developer diary by flooring it over to www.formula1-game.com, the home for all the latest screens, news and videos straight from the studio. F1 2010 will be released on 24th September 2010 for Xbox 360, PlayStation 3 and Games for Windows.

Zapak Games, the licensing & merchandising arm of Zapak Digital Entertainment Ltd. will distribute the title in India.


About Zapak Digital Entertainment Limited:
Zapak is India's largest gaming company that addresses the complete value chain for Online Gaming. With currently over 7 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world. Zapak Gameplexes are the first of its kind, large-format dedicated gaming cafes with high-speed broadband and High-end PCs. There are 102 gameplexes present in 36 cities all across India to provide the Indian games world-class shared access. There will be about 300 Gameplexes all across the country in a year's time. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India's largest retail distribution network with presence in over 5000 retail outlets across 135 cities all across India. Zapak also plans to bring to India some of the world's best MMOG titles by internationally renowned developers. There are plans to introduce at least 5-6 MMOG's with 2 titles to be launched this year. The first title in the series being 'Crazy Kart' in association with Shanda Interactive Entertainment Ltd. was launched in September '08 and "Runescape" in association with Jagex Studios was launched in October '09. Zapak Live is the BTL arm of Zapak that does a large number of tournaments, championships, events and conferences around the gaming space. Jump Games, India's premier mobile gaming and publishing firm, is also a part of Zapak Digital Entertainment Ltd.

Zapak Digital Entertainment Limited has started a gaming revolution in India. This gaming destination is now a buzzword amongst gamers (Newest Buzz Awards, '08), reaching them across all possible touch points. At the Asia Brand Congress '07 and then again in '08, under the category of Brand leadership in India, Zapak won the award for the Internet Business.


About Codemasters:
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company's dominant brands include the BAFTA award winning Race Driver GRID, Colin McRae DiRT, Overlord, Operation Flashpoint; the company also retains the exclusive worldwide FORMULA 1 video game rights. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Japan, Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com


For further information please contact:

Richa Anand
Zapak Digital Entertainment Ltd.
093246 20303 / 9820379152
richa.anand@zapak.co.in

Senthil Manoharan
Hanmer MS & L - Publicis Groupe
95515 44330
senthil.manoharan@hanmermsl.com

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