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Author Blog Daily soaps - how do they affect you!Posted by aparna on 18 June, 2008
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Maybe they started their journey back in 1937 as a radio drama in the US, but in Indian television, the soap operas appeared on the Indian screen much later. Typically as in India, the first soaps were drawn from the large canvas of mythology- Ramayana and Mahabharata. They were aired on the Doordarshan. Albeit they were weekly soaps, their attraction and effect was mo less than what today?s daily soaps have.
Then there were soaps like Tamas, Humlog, Gul-Gulshan-Gulfam, etc. After that, there was a revolution in Indian television called the ?cable TV revolution?. Post liberalization in 1990?s, the scenario of television entertainment has changed in India, and terrestrial TV channels have given way to cable and satellite TV channels. And that paved the way for daily soaps; Soaps which were fast becoming a part of life for Indian women. Channels like Star Plus, Zee TV, Sony TV, Star One, and Sahara One are most famous for airing daily soaps. And the most famous production house responsible for making these soaps is undoubtedly Balaji Telefilms. Balaji Telefilms is famous for the ?K? soaps, the serials whose names begin with the letter ?k? like Kahaani Ghar Ghar Kii, Kyunki Saas Bhi Kabhi Bahu Thi, Kahiin To Hoga, etc. The daily soaps that keep housewives glued to the screen for hours are often criticized for their repetitive storyline and avoidance of sensitive issues like legislative system, homosexuality, rural issues, etc. which are really concerning. However, if the commercial success is to be noted, none of the serials have done too badly so far and more and more production houses are joining the bandwagon to glue in more and more housewives and women.
Comments (2) Login to post your comment Sangita wrote on 18 June, 2008
If more and more Indian women are going out for work then can soap glue them at home? By the way is it an open question thrown to public? I don't think it has any effect rather than to provide some low grade entertainment, so question of affecting is not clear to me. I mean does the women get mad after seeing the soaps or they become lazy or arrogant? Utterly confusing blog.
maaz_nawaz wrote on 30 May, 2010
I appreciate your interesting & informative views....Nice blog
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