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Air India needs to revamped to Budget Airlines
Whenever one has to revamp an organisation to get rid of the austerity, inefficiency and red tapism one has to carefully plan taking into consideration all the pros and cons. My trainer in HPL used to always utter sharpen your axe before you go to fetch a wooden branch, and no wonder the title of the post is akin to Sharpening one's pencil before entering the examination hall. The lesson learnt professionally through SWOT analysis enabled to me to build a strong brand, and tailor made strategies to ensure that brand equity is enhanced, to an extent that All the Pencils and sharpners sold were against 100% DD.
cosmicbomber wrote on 06 July, 2009
What an apt graphic!!!
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About this Blogger
Basically I am a marketing man, with 25 years work experience across FMCG, Durable and Construction Industry. I love travelling, photography, blogging and exchanging idea... Read more
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